Welcome to the colourful world of William Moorcroft pottery...
William Moorcroft started designing in 1897, moving into his own factory in 1913. Production from the Moorcroft Pottery continues to the present day. Our focus is on pottery manufactured during the lifetime of William Moorcroft. From the beginning of his career in 1896, working for James Macintyre & Co Ltd., through to the end of his career working for himself at the factory he founded.
Stylistically, his early Art Nouveau Florian Ware designs were replaced by more Impressionist designs later on.
Here, you can shop our small selection of William Moorcroft online. Please sign up for our pre-notification emails if you would like to know in advance of fresh pieces, as these are added intermittently.
Every item is meticulously described and photographed, to give you the best possible online shopping experience - as close to personally handling the object as possible.
Whether you are collector, curator, decorator, or shopper looking for a special piece, we hope you enjoy discovering, exploring, and shopping our modest collection of William Moorcroft pottery.